Identity Design

Olde Kensington Beer

Kensington has a story worth telling. Not the one that dominates the headlines, but the one lived by the people who never left — the ones who show up, put in the work, and crack open a cold one at the end of the day.

Olde Kensington Beverage is a spec branding project rooted in the idea of neighborhood revitalization through a positive lens. In a city like Philadelphia, beer isn't just a product — in neighborhoods like Kensington it's a form of hard-earned celebration.

The Market-Frankford El is the visual backbone of the brand. It's the avatar of Kensington — constant, elevated, unmistakable. A minimalist approach keeps the focus squarely on the logo and identity system, letting the mark do the heavy lifting across packaging, motion, and brand collateral.

The result is a brand that feels rooted in place without being defined by its struggles — a celebration of what the neighborhood is, and what it's becoming.